Campaign Background
In 2010, we launched our "Faces of Hong Kong" campaign to promote the city and show the financial powerhouse's “human side.” The campaign highlighted Hong Kong's soft power - the richness of its culture and heritage, as well as the enterprising spirit, innovation and creativity of its people. We invited a global audience to get to know more about Hong Kong through the real stories of people here, people from all walks of life who illuminate the brand's values and attributes.
Last revision date : 24/06/2015
Videos
Sarah Lee - world champion cyclist & Olympic bronze medalist
01/01/2012
Agnes Choy - animator
01/01/2012
Peter Forsythe, Jing Lee – sailing enthusiasts living in HK
01/01/2012
Perry So – talented local conductor
01/01/2012
Brian Hayes – hiker, globetrotter, HK resident for over 12 years
01/01/2012
Mak Kwai-pui & Ma King-kam – dim sum restaurant owner and customer
01/01/2012
Dr Allan Zeman - Ocean Park
01/01/2012
Chan Siu Ki - HK football player
01/01/2012
Ann Theresa Alasas - Hong Kong new generation
01/01/2012
Wong Kam-sui - local inhabitant of Lantau Island
01/01/2012
Leung Man-shing- owner of HK heritage business, Leung S.K. umbrella factory
01/01/2012
Li Yundi - internationally renowned pianist, HK resident since 2007
01/01/2012
Martin Barrow - Former Chairman of Hong Kong Tourist Association
01/01/2012
Philip Chen - business leader and aviation industry veteran
01/01/2012
Kwok Ka-yui - Temple Street diva
01/01/2012
Marcus Wong - passionate toy collector
01/01/2012
Ruby Begum Waheda - second generation HK-born resident / James Stoke - professional - living in HK over 8 years
01/01/2012
Posters
Faces of Hong Kong- Brian Hayes
01/01/2012
Faces of Hong Kong poster - Ma King Kam
01/01/2012
Faces of Hong Kong poster - Perry So
01/01/2012
Faces of Hong Kong poster - Dr. Cory Kidd
01/01/2012
Faces of Hong Kong poster - members of AIESEC
01/01/2012
Faces of Hong Kong poster - Peter Forsythe & Jing Lee
01/01/2012
Faces of Hong Kong poster - Sarah Lee
01/01/2012
Faces of Hong Kong poster - Alex Boggis, Tin Yan Koo & Adarsh Sinha
01/01/2012
Faces of Hong Kong poster - Agnes Choy
01/01/2012
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